better be good
en

Living and breathing the social world

Tech-driven social innovation and artificial intelligence for impact organizations.

Innovation and Technology Administration, Ministry of EducationMinistry of Diaspora AffairsMa HaMatzaADUPBINAYellow VestsRelyonWave AbilityInriseYoung People Take ChargeMinistry of Social EqualityMinistry of Environmental ProtectionNational Security AuthorityMinistry of TransportIron ButtonEshkolMinistry of EnergymultiIsrael 2050HaKaveretTel Aviv UniversityThe Jewish Agency for IsraelResheetCECIPeres Center for Peace and InnovationInnovation and Technology Administration, Ministry of EducationMinistry of Diaspora AffairsMa HaMatzaADUPBINAYellow VestsRelyonWave AbilityInriseYoung People Take ChargeMinistry of Social EqualityMinistry of Environmental ProtectionNational Security AuthorityMinistry of TransportIron ButtonEshkolMinistry of EnergymultiIsrael 2050HaKaveretTel Aviv UniversityThe Jewish Agency for IsraelResheetCECIPeres Center for Peace and Innovation

In short

  • 12+years of social entrepreneurship
  • 40+organizations supported
  • 30+press mentions

How it started

How it started

Better Be Good was founded by Chen Bareket, a social entrepreneur and social innovation expert, after years in the field watching the same gap repeat itself: social organizations have a clear mission, but often lack the tools, the knowledge or the language to turn it into a technological solution that creates real impact on the ground. That gap became a profession.

From the social sector, for the social sector

Our team stands with both feet planted firmly in the social world — in the problem space, in the research behind it, in the products and in the daily work of organizations already active on the ground. That's our expertise, that's what we love, and it's where we do our best work. Which is why we fall in love with the problem, not the solution. Before we talk about innovation, technology or AI, we take the problem apart down to its root. Then we build small, measure fast and learn. Only what works moves forward. We believe in partnership, and we work alongside academia, foundations, municipalities and startups, so the work becomes real impact on the ground.

Building a better future

We picture a social sector that refuses to settle for yesterday's tools: organizations using the most advanced technology available to reach more people, faster and at lower cost — without losing sight of the person at the center of it. Every project is one more step toward that future.

Our approach

Innovation and creativity

How do you take the same problem and look at it from a completely different angle? We don't create for the sake of creating — we create for the sake of impact.

Who's behind it

Chen Bareket

Chen Bareket

Social entrepreneur · Founder, Better Be Good · Co-founder & CPO, Multi · Specializing in social innovation and artificial intelligence (AI)

For more than a decade, Chen has worked at the intersection of social impact, innovation, technology and artificial intelligence — from launching initiatives in the field to building AI products for impact organizations. Along the way he has partnered with nonprofits and with the public and business sectors to turn social missions into solutions that create real impact on the ground.

Alongside Better Be Good, Chen is co-founder and CPO of Multi, a startup for the early detection of language difficulties in early childhood and the design of a personalized intervention plan. He speaks regularly as an expert on tech-driven social innovation and AI for social impact.

Proud dad to Daniel and Ella.

LinkedIn

Our experts

Shay-El Tamir

Shay-El Tamir

Fundraising & Social-Business Strategy Expert

Shay-El Tamir works at the intersection of technology, the public sector and social impact, bringing management experience across business, government and nonprofits. Today he combines his role at Wix, where he leads business partnerships across Europe, Australia and the US, with leading social ventures in Israel and abroad — always looking for the strategic connection that brings organizations and partners together.

Previously he was a senior strategy consultant at Deloitte and VP of Programs and Operations at a leading international educational travel company that runs programs strengthening young Jews' connection to Israel. His background spans complex operations and business development, alongside board service at nonprofits and public bodies, including the Telem pre-military academy and the Ramat Gan Sports Authority, and public-representative roles at national institutions such as Clalit Health Services.

Shahar Zinman

Shahar Zinman

Learning, Education & AI Expert

An education and business entrepreneur who has founded and led large-scale initiatives and programs across education, technology and innovation. He is the founder of AchariTech, a nationwide program that helps teenagers from Israel's geographic and social periphery move into technology tracks and technology roles in the IDF.

He brings experience in learning and organizational development at tech companies, alongside leading innovation efforts and AI adoption inside organizations — streamlining how teams work, lowering costs and opening new opportunities for growth.

A graduate of the Mandel Leadership Institute, he holds an MBA from Tel Aviv University.

Nadav Mintzer-Benett

Nadav Mintzer-Benett

Public Relations Expert

A graduate of the IDF Spokesperson's Unit with deep experience in media and public relations, gained at the Knesset and as a spokesperson for public organizations. He specializes in public relations for nonprofits and for local government.

Social Impact at heart

We walk the talk. Social entrepreneurship isn't a service we sell — it's in our blood. Alongside our client work, we build and run ventures of our own.

  • Multi

    Multi

    An impact startup for the early detection of language difficulties in early childhood, paired with a tailored intervention program, where Chen is co-founder and CPO. It runs Safa Al HaDerech, Language Champions and MultiBox AI. Multi has won two GESAwards and an Israel Innovation Authority grant together with the Ministry of Health, and already operates in preschools across the country.

  • AdUP

    AdUP

    A venture that puts digital and marketing tools within reach of social organizations, so their message finds the right audience without an enormous budget.

  • fake:lab

    fake:lab

    A lab confronting disinformation and synthetic content in the age of AI — research, education and practical tools for telling what's real from what isn't.

So, what change do you want to make in the world?

Let's talk — it's going to be good :)