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Questions & answers

Short answers to the questions we are actually asked — about social innovation, artificial intelligence and working with us.

What is social innovation?

Social innovation is an approach that solves social problems in new ways — through technology, business models and partnerships — instead of settling for the usual solutions. For us it translates into practical work: taking a social mission and turning it into a product, a service or a process that creates impact in the field.

More about our approach
How can artificial intelligence serve a nonprofit or impact organization?

Mainly in three ways: raising the team's productivity (writing, data analysis and everyday tasks), building dedicated tools such as agents and bots that serve your audiences, and developing full AI products that extend your impact. We always start from the need — not from the technology.

About our AI services
Who are the services for?

Nonprofits and impact organizations, social businesses, and the public sector — municipalities, ministries and government units. What they share: a real social mission and a need to work fast and smart with limited resources.

Who we work with
What does the working process look like?

Three stages: learning — accompanying research, in-depth meetings and stakeholder mapping; building — a small, fast prototype, product or AI infrastructure; and measuring — against goals, with a full knowledge transfer so your team stays independent.

The full process
What does AI consulting include?

Four layers, depending on the need: team training and implementation, building agents, bots and dedicated tools, end-to-end digital and AI product development, and Fractional AI support — an AI department available to the organization without hiring a full-time role.

About our AI services
Do you also support product development?

Yes. From a fundraising or branding website to a complete AI product: rapid prototyping, user research, field testing and iteration based on what we learn. We build only what serves the mission.

About our product services
Can we book a talk or a workshop?

Yes. Keynotes, hands-on team workshops and executive sessions — on AI and social innovation. The content is tailored to the audience, the knowledge level and the type of organization, and gives participants tools they can apply the very next morning.

About talks & workshops
Who is behind Better Be Good?

The organization was founded by Chen Bareket, a social entrepreneur specializing in social innovation and artificial intelligence, together with a team of experts in philanthropy, education and public relations.

The full story
How do we get started?

With a short, no-obligation conversation: tell us what you are trying to solve, and we'll suggest a direction — including the direction of not starting just yet, if that's the right call.

Book a conversation

A question we didn't cover?

We'd be glad to answer it in a short, no-obligation conversation.